
BeatPick is a new digital distribution label based in London that sells Create Commons licensed music. The earnings are split with artists 50/50, and many artists on the label also use other distribution methods such as CDBaby. Therefore, BeatPick are trying to be a label, but in a fair way - both to the artist and consumer.
You might have seen the recent press Apple have got because French politicians disagree with the way their DRM (Digital Rights Management) restricts consumers to Apple’s iPods. Labels such as BeatPick (and Bleep) release music as MP3 with no DRM, allowing you to stick their commercial releases on your mobile phone, non-Apple MP3 player, or anything else.
The slight difference between BeatPick and Bleep is a little thing called Attribution-NonCommercial-ShareAlike 2.5, a Creative Commons license. This means you are free to make non-commercial derivative works (remixes for your mates), play at parties, and copy as much as you like. You can burn CDs or put it on all your MP3-capable licenses, no strings attached. As long as you’re not making money off the work and you state who produced the work, you’re on the right side of the law.
Why is this a good thing? Well, if you have a modern mobile phone, you might have found music purchased on the iTunes Music Store doesn’t work with it, because of the DRM. Apple had to do this to keep the big labels happy. BeatPick is explicitly allowing you to do this kind of thing by applying the Attribution-NonCommercial-ShareAlike 2.5 license - to keep the people that really matter happy. Another reason this license is good is that if you’re producing work that uses a BeatPick artist’s music, such as a video, presentation or perhaps a flash animation - you don’t need to pay a license fee if the work is non-commerical. It seems a little ridiculous to make it illegal for children making presentations at school to pay for a license for the music used, but in theory in many cases they should. This license is very clearly saying, ‘yes! Why should we ask you for money if you’re not out to make money off our artists?’
An added bonus of labels like BeatPick is they have an aesthetic opinion. Most people simply don’t have time to surf archive.org for music - not that I’m in any way knocking archive.org, but labels sometimes exist as an efficient filter for talent. A cursory listen of the content on BeatPick featured artists demonstrating high production values, talent and originality. I’m currently listening to Stucco Skies, a blend of funk and rock that’s turning my Friday afternoon into an early weekend.
Since BeatPick is using Creative Commons to support artists, I’ll be covering them more in the future, reviewing artists that pique my interest. What really interested me was the way they’ve used a Creative Commons license to try and be fair to consumers and artists - many similar labels advertise the fact they are fair to artists, but BeatPick are legally committed to be fair to all.





